Titan Capital

22-Mar-2023

Sorted has raised over $5 million

Sorted has raised over USD 5 million in an ongoing seed round, with participation from venture capital firms Titan Capital, BEENEXT, White Venture Capital, and NB Ventures.

 

Sorted is a new omnichannel platform in India that offers high-quality fruits and vegetables straight from farmers at competitive prices.

 

Sorted will enable access of straight-from-the-farmers, quality fruits and vegetables, at a highly competitive price, to customers through the medium of their choice – call, message, online or offline, powered by a high-density network of Sorted franchisees – the existing mom & pop stores.

 

Sorted allows offline mom and pop stores to place orders for fresh produce of fruits and vegetables through its app, and have it delivered the next morning straight from farmers. As per its Linkedin page, it has around 30 employees and has over 1,000 app downloads on play store. At present, the company takes orders via WhatsApp and its mobile apps. It has set up kiosks in large societies in Gurugram through a franchise model and set to go live in the other parts of the NCR region in the coming months.

 

“Sorted is not attempting to change the way India buys F&V, it’s plugging the inefficiencies that plague the existing supply chains. We have undertaken multiple POCs over the last 9 months to solve for the known industry issues, especially wastage, while answering for growth and profitability. And finally, we have Sorted it out! Working closely with mom & pop stores, Sorted is here to capture a significant pie of this USD 160 billion, high-frequency and high-margin category.” said Anant V. Goel, the Founder and CEO of Sorted.

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