Titan Capital

Jewellery brand Giva raises Rs 200 crore from Premji Invest, others


Our portfolio company Giva Jewellery has raised Rs 200 crore in a Series B funding round led by Premji Invest. The round also saw participation by existing investors Aditya Birla Ventures, Alteria Capital, and A91 Partners.


Beyond the fundraise, the jewellery maker also reportedly conducted a secondary sale transaction worth Rs 70 crore. Giva did not disclose the identity of the stakeholders who took part in the secondary sale.


The Bengaluru-based firm specialises in silver jewellery, and has over 50 physical stores across the country. In its previous funding round, the company raised $17 million from the likes of AngelList, IQ Capital, Titan Capital, and India Quotient.


“We look forward to leveraging Premji Invest’s omnichannel playbook across several consumer brands and retail businesses to strengthen our leadership position and establish a pan-India presence,” said Ishendra Agarwal, founder and CEO, Giva.


The investment in Giva also comes amid D2C firms showing greater affinity for omnichannel plays in the wake of a demand slowdown in the apparel and jewellery segments. Giva competes with the likes of Melorra and BlueStone in the Indian online-first jewellery segment.