Titan Capital

TitanTalks EP 08: B2B Commerce & Enablers : India & Beyond


Titan Capital has always committed to providing the necessary awareness to the startup community. As the Indian Startup Ecosystem continues to evolve, we are grateful to be able to contribute.


In a motion to strive for these ideals, we started TitanTalks, a series by Titan Capital where we invite remarkable founders and drive discussions about the most asked questions in the startup world ranging from finding ideas, building MVP, achieving PMF, hiring, fundraising, and building sustainable and scalable businesses.


TitanTalks Episode 8 talks about the wave of innovation in the B2B landscape and by addressing specific pain points and improving discoverability, delivery timelines, quality, and pricing, founders are able to create disruptive businesses that add value for their customers. This kind of innovation is important for the growth of any economy, and it’s exciting to see it happening in India. Here this panel discusses B2B commerce and its innovation in India:


1. Abhishek Bansal, Co-founder, Shadowfax
2. Ashwin Bhatnagar, Co-founder, XFlow
3. Bipin Shah, Partner, Titan Capital
4. Bharat Bhardwaj, Co-founder, Xhipment
5. Pawan Gupta, Co-founder, Fashinza


For attendees, this video podcast offers a valuable learning opportunity on commerce and startup experiences. Building a successful creator commerce startup can be a challenging endeavor, but by learning from the experiences of others, it can be easier to navigate the process and overcome potential challenges. Some key elements that can help make a creator commerce startup attractive to potential customers and investors include having a clear and compelling value proposition, identifying a target market and understanding their needs and pain points, developing a strong go-to-market strategy, and being able to effectively communicate the benefits of the product or service. It’s also important to have a well-defined sales strategy in place, including identifying potential customers and channels for reaching them, as well as having a plan in place for how to close sales and retain customers over time.


Become enriched with essential startup and business knowledge by watching this video.