India’s first zero-stock, match-making platform for fresh produce

About the Company

Co-founded by Anant Goel, Nitin Gupta, and Sahil Madan in April 2024, Handpickd is India’s first zero-stock, match-making platform for fresh produce, currently serving households in Gurgaon, Noida, and Bangalore. The platform delivers pesticide-free, plastic-free produce sourced directly from farmers, with every order personalised to household needs, whether ripeness, weight, or weekly quantity ensuring zero wastage. With its zero-forecasting, zero-inventory, zero-warehousing model, Handpickd is redefining fresh commerce in India by systematically removing wastage from the supply chain while ensuring quality, personalisation, and sustainability at scale.